In the broadest sense, marketing is the practice of making people aware of, offering for sale, and distributing goods and/or services. The concept of telemarketing is an adaptation marketing that takes advantage of the benefits of telephone technology.
Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. This course will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales' success. We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call.