Marketing needs to be engaging and unique to be heard in the vast arena of the information age. Story marketing is the story that speaks to your customer and encourages them to support your brand, campaign, or cause.
Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.
Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.nThis course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.
MBS Global transformation School
Take the leap towards the next stage of your career with programs that have been thoughtfully designed for working professionals, students, business persons etc. They are structured and scheduled to allow for a fulfilling work life & study balance. Depending on the need and depth of upskilling, learner have an option to choose from specialisations within following:
We are MBS Global transformation School for Mind, body and spirit Education, world’s best online learning management university.
From being the world’s premiere e-learning establishment of the 20th century to crafting a 21st century ready education platform, our journey has been dynamic and gratifying. Thousands of learners have done courses from us and are now fulfilling their hopes and dreams.
Best of luck for their future endeavors.